11. The Local Knowledge Deficit
Category:
Opportunity Scenario:
Your guests ask for restaurant recommendations, but the quality of advice varies dramatically depending on which staff member they speak with. New employees may only suggest obvious tourist spots, while long-time staff rely on personal favorites that might not match guest preferences. When asked about current exhibitions, seasonal activities, or less obvious attractions, your team often provides outdated or limited information. Guests return disappointed after following well-intentioned but mismatched recommendations.
Strategic Approach:
A local intelligence system that combines verified recommendations from hotel staff, previous guest experiences, and real-time information about local attractions, restaurants, and events. The system matches recommendations to guest preferences and provides personalized suggestions.
