2. The Cancellation Recovery System
Category:
Opportunity Scenario:
A guest cancels their 4-night stay during peak season just 48 hours before arrival. Even though you’ve collected a cancellation penalty, the empty room still represents a missed opportunity. Spontaneous demand for those dates has significantly decreased so you’re finding it hard to resell that room. The result: a premium room remains empty for four nights during high season despite numerous clients who had previously shown interest in those dates but couldn’t find availability.
Strategic Approach:
An intelligent chatbot that not only allows users to book, but also offers a waiting list option for searches during periods of full occupancy, notifying them that they’ll be immediately contacted in case of cancellations if they’re interested. This way, you can collect contact information from potential customers (not just guests who stay) to expand your database for marketing activities.
