3. The Multi-Language Barrier
Category:
Opportunity Scenario:
Natalia, a business traveler from Moscow, browses your hotel website at 11 PM looking for information about breakfast timing and gluten-free options. Though she understands basic English, she’s not confident expressing dietary requirements in a foreign language. After attempting to use your contact form in Russian, she realizes she won’t get a timely response. Frustrated, she books a competing hotel whose website provided clearer general information, though still not answering her specific questions. Your hotel just lost a 5-night business booking worth €1,450.
Strategic Approach:
A communication system that instantly recognizes the guest’s language and responds naturally in that same language, handling complex inquiries about specific needs like dietary requirements, room preferences, or service timing without delays or misunderstandings.
